FIVE DAILY SERVINGS OF FRUIT* PROVIDE FUEL FOR LIFE

Honolulu, HI (March 31, 2006) – Jamba Juice Hawaii, the category-defining leader in healthy blended beverages, juices, and good-for-you snacks, celebrates the goodness of fruit with the arrival of its newest menu category, All Fruit Smoothies. Jamba’s All Fruit Smoothies contain 100% fruit and fruit juices which provide vital nutrients, vitamins and energy to keep body functions running smoothly. The complex carbohydrates and fiber in fruit provide sustainable energy, thus Jamba Juice is fuel for life. All Fruit Smoothies deliver rich fruit flavors customers have come to expect from Jamba Juice.

The All Fruit Smoothie category will include four refreshing smoothie flavors:

·Strawberry Whirl™: A delicious blend of apple-strawberry juice blended with luscious strawberries and creamy bananas offer a good source of potassium and vitamin C. A whirlwind of vitamin B6 and potassium.

·Mega Mango™: A tropical blend of passionfruit-mango juice whirled with mouth-watering mangos and strawberries provide a mega supply of vitamin C to keep your body happy and healthy.

·Grape Escape™: A sweet mixture of concord grape juice, strawberries and peaches combine to create a refreshing smoothie. A perfectly purple source of dietary fiber and vitamin C.

·Raspberry Rainbow™: A citrus combination of raspberry and orange juice mixed with strawberries and bananas offer a colorful source of Vitamin C, Vitamin B6 and Folate.

With 5 servings of fruit*, All Fruit Smoothies meet the nutrition criteria for healthy foods from Produce for Better Health Foundation (PBH), whose 5 A Day The Color Way program encourages Americans to eat a colorful variety of fruits and vegetables daily. People who consume a diet full in fruits and vegetables help reduce their risk for heart disease, stroke, type 2 diabetes, high blood pressure, and some cancers.

*Based on an Original 24oz. size smoothie.

“We are committed to the well-being of our customers and to giving them healthier alternatives in their day-to-day lives,” says John deMarco, Jamba Juice Hawaii Director of Operations. “We want customers to feel better about themselves and confident about the choices they’ve made for their bodies and All Fruit Smoothies are one more way for Jamba to do this.”

ABOUT JAMBA JUICE HAWAII

Jamba Juice Hawaii entered the Hawaii market in June 1999 and has 32 stores whirling on Oahu, Maui, Kauai and the Big Island and employs over 500 team members. Jamba Juice Hawaii is a joint venture between Jamba Juice Company of San Francisco, CA and JJC Hawaii, LLC. Jamba Juice Smoothies are packed with 3-5 servings of fruit and loaded with vitamins, minerals, fiber and other nutrients.

ABOUT PRODUCE FOR BETTER HEALTH

Produce for Better Health Foundation is a nonprofit organization whose mission is to lead the way to achieving increased daily consumption of fruits and vegetables. The foundation is a member and chair of the National 5 A Day Partnership, consisting of government agencies, nonprofit organizations, and industry working in collaboration to increase consumption of fruits and vegetables for improved public health. The partnership oversees the national 5 A Day for Better Health Program, the nation’s largest public-private nutrition education initiative. To learn more, visit http://www.5aday.org/.