Healthy Resolutions "Feel Good" at Jamba Juice Jamba Introduces “Feel Good” campaign with Two New Enlightened Smoothies

Honolulu, HI (December 29, 2004) – On New Year’s Day, Jamba Juice, Hawaii’s leader in freshly blended-to-order fruit smoothies and juices, introduces two new Enlightened Smoothie™ flavors to their line of delicious lower calorie, less carbs and more fruit smoothies to help customers “feel good” about their New Year’s resolutions. The new Blueberry Balance™ smoothie is a great source of calcium and fiber, blending 100% orange juice, Jamba’s lower calorie “Enlightened” dairy base, blueberries, strawberries and ice. Tropical Awakening™ is a delicious whirl of pineapple juice, Enlightened Base, strawberries, blueberries, bananas and ice.

Jamba’s positive approach to New Year’s resolutions also includes an on-line contest to win Jamba smoothies for a year and Jamba athletic gear at each of Jamba’s 25 Hawaii stores. Customers can enter by logging on to www.jambahawaii.com.

“Jamba Juice helps customers feel good about keeping their New Year’s resolutions by offering smoothies that are delicious, nutritious and lower calorie,” explained Sherri Rigg, marketing director. “Our Enlightened Smoothies provide customers with healthy choices for breakfast, lunch, dinner or snacking and they taste great!”

Jamba introduced Enlightened Smoothies in March 2004 and has three additional great-tasting, low calorie flavors: Strawberry Nirvana, Berry Fulfilling and Mango Mantra. The average Sixteen (16 oz.) Enlightened Smoothie has 160 calories, virtually no fat (0.33 grams), 28 grams of sugar from fruit only (no refined sugars), 7 grams of protein, 3 grams of fiber and only 3 Weight Watchers points.

To reduce the calorie content of the Enlightened Smoothies, Jamba removed the sherbet/sorbet/non-fat vanilla yogurt (depending on the product) as well as reduced the amount of 100% fruit juice on average by 2/3, then added more fruit to keep the same great taste, as well as a proprietary low calorie dairy base, called the Enlightened Dairy Base™. Jamba’s special Enlightened Base is a combination of nonfat milk, whey protein and Splenda®, a no-calorie sweetener that’s made from real sugar so it tastes like sugar, yet the body doesn’t recognize it as sugar or as a carbohydrate.

As with all Jamba smoothies, customers may add high quality nutritional supplements to blend in with their smoothie. Customers can choose one of six FREE Jamba Boosts™ with their smoothie -- Vita, Energy, Protein, Immunity, Femme or Fiber Boost™ -- or for an additional 50 cents add a Performance, Burner, Multi or Vibrant C-Boost™.

Jamba Juice is the category-defining leader in all-natural, made-to-order fruit smoothies, juices and healthy snacks. Jamba Juice Hawaii is a joint venture between Jamba Juice Company of San Francisco, CA and JJC Hawaii and entered the Hawaii market in June 1999. There are currently 25 Jamba stores whirling on Oahu, Maui, Kauai and the Big Island and more than 400 team members (employees) in Hawaii. Founded in California in 1990, today Jamba Juice has more than 460 company and franchised/licensed stores in 25 states nationwide. Visit http://www.jambahawaii.com/ or http://www.jambajuice.com/ for more information.