New Enlightened Smoothie Jamba Juice Introduces the “Enlightened Smoothies” Category

1/3 the calories. All Jamba

March 18, 2004 – Honolulu, Hawaii – Jamba Juice, the category-defining leader in freshly blended-to-order fruit smoothies and juices, is introducing Enlightened Smoothies, a new line of reduced-calorie, reduced-sugar smoothies. This is perfect timing given that March is National Nutrition Month, a month-long annual campaign sponsored by the American Dietetic Association, and dedicated to reinforcing the importance of nutrition as a key component of health, along with physical activity.

For those who are diabetic or on a strict diet the new Enlightened Smoothies have, on average, 40-50 percent fewer calories and sugar than regular smoothies, and virtually no fat. They come in four new flavors---Strawberry Nirvana, Orange Divine, Berry Fulfilling and Mango Mantra --- and retain all of the abundant fruit flavor and goodness of a regular Jamba Juice smoothie. And as with all Jamba smoothies, consumers may add any of their favorite “boosts,” high quality nutritional and wellness supplements to blend in with their smoothie.

Jamba Juice’s Enlightened Smoothies are made with a new, proprietary Enlightened Baseä, developed from healthy ingredients, such as non-fat milk, natural flavors and whey protein. Jamba Juice also carefully tested numerous sweeteners and ultimately selected Splenda. Splenda is made from sugar, so it tastes like sugar, with no unpleasant aftertaste. Although Splenda comes from sugar, the body doesn’t recognize it as a sugar or a carbohydrate, and doesn’t metabolize it, which makes it calorie-free.

“Jamba Juice is renowned for products that make nutritious eating fun and delicious,” said Jamba Juice CEO Paul Clayton. “That’s why we’re so excited about adding the new Enlightened Smoothies category to our menu. It’s all about choice---it means consumers will have an even wider range of delicious, healthful menu options for meals and snacking.”

Jamba fits easily into your active lifestyle for breakfast, lunch, dinner or anytime! The company maintains its reputation by providing a stimulating experience featuring unique products made with the highest quality ingredients, vibrant stores and outstanding customer service.

Jamba Juice Company Hawaii is a joint venture between Jamba Juice Company of San Francisco, CA and JJC Hawaii, LLC. There are currently 19 stores in Hawaii and Jamba Juice employs over 400 employees. Our 20th store, Jamba Koko Marina Shopping Center is set to open its doors on Saturday March 20th.