JAMBA HAWAII INTRODUCES THE ACAI CUP, “A Meal in a Cup”

Contains natural energy & antioxidants, perfect for on-the-go lifestyles

HONOLULU, HAWAII – June 7, 2007 – Jamba Juice Hawaii (JJC Hawaii, LLC) introduced a new Acai Cup at all Jamba Oahu stores today (excluding University of Hawaii campus) as an extension of its healthy and on-the-go freshly-blended smoothies. The Jamba Acai Cup is blended with pure Acai concentrate and soymilk, combined with bananas, strawberries and blueberries, topped with locally-made granola and fresh bananas. Jamba calls this a “meal in a cup” because it’s thicker, it has the added “chew” factor of granola and banana and customers can enjoy eating it with a spoon.

Acai (Ah-sigh-ee) is a palm berry indigenous to the Brazilian Rain Forest and is considered to be one of the most nutritious and powerful foods on the planet due to its high concentration of antioxidants, natural energy, essential fatty acids Omegas 6 and 9, fiber and protein. Acai tastes like a blend of berries and chocolate and is an extremely rich source of energy because it’s infused with guarana, a natural source of caffeine also native to Brazil.

“We tested the Acai Cup at five stores in Hawaii over the past few months and the customer response was overwhelmingly positive we decided to introduce this new product at all Oahu stores and we have plans to expand to the neighbor islands as well,” explained John DeMarco, director of operations for Jamba Hawaii. “By adding fresh bananas and crunchy granola, customers can enjoy a healthy meal that fits their active lifestyle and fits in their cup holder. The Acai Cup is a great healthy choice for breakfast, lunch or an anytime snack.”

The Acai Cup is available in two sizes, a 16 ounce cup size ($4.95) and an original 24 ounce size ($5.95). A 24 ounce Original Acai Cup contains 40 milligrams of caffeine (a can of soda contains 35 mgs), 15 grams of protein and is an excellent source of Vitamin C, calcium and antioxidants.

Jamba Juice is the category-defining leader in all-natural, made-to-order fruit smoothies, juices and healthy snacks. Jamba Juice Hawaii entered the Hawaii market in June 1999 and has 37 stores whirling on Oahu, Maui, Kauai and the Big Island and employs over 800 team members. Jamba Juice Hawaii is a joint venture between Jamba Juice Company of San Francisco, CA and JJC Hawaii, LLC. Jamba Juice Smoothies are packed with 4-5 servings of fruit and loaded with vitamins, minerals, fiber and other nutrients.